This morning at a quite early 5AM (4AM my time) Fox and Friends FIRST shared my light up shoes as part of a feature on Illuminating Electronics. Along side were PureFix Bicycles, Cyclist's Virtual Safety Lane, NiteIze Dog Collars, and Slick Wraps glow in the dark iPhone skins. Thanks to Fox News and Thrillist.com's Hayden Lynch for the feature. Watch the video below because I know you weren't up at 5AM watching Fox News either.
Last year I handled the light up effect on a pair of Darth Vader themed custom Nike Lebron 9's by my fellow customizer friend emmanueLabor. What started out as the black/red model was given a new look through reconstruction techniques that emmanueLabor has become known for. First the side panel's woven mesh was replaced with a ribbed leather to mimic Darth Vaders suit and gloves. Next a unique lenticular piece featuring scenes from the movie. Lastly the tongues were recon'ed with the look of Vaders mask with a final sheen placed on the other parts of the black Hyperfuse upper.
Using the same platform since 2005, it was finally time to change up this website. After going through very slight additions over the years but none significant since about early 2011 this is a step in the right direction. A new layout with a familiar color scheme. Being a business that focuses on mostly online sales not much is more important than one's website, so you could say the change wasn't something to take lightly.
Unfortunately the change didn't allow for a completely clean transition. About 5 years of blog posts will have to stay on the previous platform while images and a few other features will slowly be switched over. But with the new look it offered the best way to announce a sort of brand repositioning as well.
From this point forward all work from Evolved Footwear will be custom light up shoes. Since 2001 I customized shoes mostly with paint and the occasional pair with a fabric or new concept thrown in, such as the first pair of custom sneakers I made with a light up feature in 2004. Since then different techniques of adding lights were perfected to the point of having 95% of 2012's customs sold based on being a pair of light up shoes. The Evolved Footwear online shop will continue to feature affordable shoes with light up customization that are a durable choice for your nights out. Options will grow though as I will be offering light up shoe customs based on unique themes and original concepts in limited numbers along with accessories and apparel.
So a look back on the previous website below opens the door to new things in this new year of 2013. Light It Up!