Posted on January 13 2013
After going through very slight additions over the years but none significant since about early 2011 this is a step in the right direction. A new layout with a familiar color scheme. Being a business that focuses on mostly online sales not much is more important than one's website, so you could say the change wasn't something to take lightly.
About 5 years of blog posts will have to stay on the previous platform while images and a few other features will slowly be switched over. But with the new look it offered the best way to announce a sort of brand repositioning as well.
Since 2001 I customized shoes mostly with paint and the occasional pair with a fabric or new concept thrown in, such as the first pair of custom sneakers I made with a light up feature in 2004. Since then different techniques of adding lights were perfected to the point of having 95% of 2012's customs sold based on being a pair of light up shoes. The Evolved Footwear online shop will continue to feature affordable shoes with light up customization that are a durable choice for your nights out. Options will grow though as I will be offering light up shoe customs based on unique themes and original concepts in limited numbers along with accessories and apparel.
So a look back on the previous website below opens the door to new things in this new year of 2013. Light It Up!